One of the aspects Billy Haines enjoyed most about being a film star was developing friendships with other actors such as Joan Crawford, Carole Lombard and George Burns. In 1930 he opened an antiques shop while working at MGM. Celebrities such as Joan Crawford were so impressed with his taste in design, they hired him to update their own dark, heavy residences with a lighter fresher and more sophisticated look. Haines nicknamed Joan Crawford “Cranberry” when the studio changed her name from Lucille Le Seur.